PRIVACY POLICY

American Chiropractic Medical Services

Effective Date: January 14, 2013 | Last Updated: January 2026

1. INTRODUCTION

This Privacy Policy explains how American Chiropractic Medical Services ("ACMS," "we," "us," or "our") collects, uses, discloses, and otherwise processes your personal information through our website (acmsclinics.com), SMS messaging service, and related services. We are committed to protecting your privacy and ensuring you have a positive experience on our website and when communicating with us.

This policy applies only to information collected through our website, SMS service, and direct communications with ACMS. It does not apply to information collected offline or through third-party websites linked from our site.

Please read this Privacy Policy carefully. By accessing our website or opting into our SMS messaging service, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.

2. INFORMATION WE COLLECT

We collect personal information that you voluntarily provide to us through:

• Website Forms: Contact forms, appointment requests, new patient paperwork, survey responses, and contest entries
• Direct Communications: Email, phone calls, text messages, and mail
• SMS Opt-In: When you opt into our SMS messaging service
• Automatic Collection: Cookies and website analytics (described below)

Types of Information Collected:

• Contact Information: Name, email address, phone number, mailing address
• Health Information: Medical history, symptoms, treatment preferences, and appointment details (as necessary to provide chiropractic services)
• Demographic Information: Age, postcode, preferences, interests, and health concerns
• Communication Preferences: Your preferred method of contact and message frequency
• Survey and Contest Information: Responses to surveys, contests, or feedback requests
• Website Usage Data: Pages visited, time spent on site, links clicked, and browsing behavior (via cookies)

3. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

Service Delivery:

• Processing and confirming your appointments
• Providing chiropractic care and related services
• Responding to your inquiries and requests
• Sending appointment reminders and follow-up communications

Communication:

• Sending appointment reminders via SMS, email, or phone
• Requesting feedback on your experience with our services
• Notifying you of changes to our office hours or services
• Responding to your questions or concerns

Business Operations:

• Internal record keeping and documentation
• Improving our products, services, and website functionality
• Analyzing website traffic and user behavior to enhance your experience
• Customizing the website according to your interests
• Conducting market research and customer surveys

Marketing (with your consent):

• Sending promotional information about new services or special offers
• Sharing information about third-party services we believe may interest you
• Conducting market research by phone, email, mail, or text message

Legal Compliance:

• Complying with applicable laws, regulations, and legal obligations
• Protecting our legal rights and the rights of our patients

4. SMS MESSAGING SERVICE

Opt-In and Consent: By opting into our SMS messaging service, you explicitly consent to receive text messages from American Chiropractic Medical Services regarding your appointments, feedback requests, and office notifications.

Types of SMS Messages:

• Appointment Reminders: Notifications about upcoming scheduled appointments
• Feedback Requests: Requests for feedback on your service experience
• Office Notifications: Important updates, including changes to operating hours or service availability

Message Frequency: Messages will be sent periodically based on your appointments and interactions with our office. Frequency may vary depending on the services you utilize.

Message and Data Rates: Message and data rates may apply. Please check with your mobile carrier for details on messaging costs.

STOP Instructions: To opt out of SMS messages at any time, text STOP to [Insert SMS Short Code/Dedicated Mobile Number]. You will receive a final confirmation message, and no further messages will be sent unless you opt back in.

HELP Instructions: For assistance with our SMS service, text HELP to [Insert SMS Short Code/Dedicated Mobile Number], or call our team at (810) 420-0801 or (248) 217-9070 during business hours.

Privacy of SMS Data: We will not sell, share, or rent your mobile opt-in data to any third parties for marketing or promotional purposes.

5. INFORMATION SHARING AND DISCLOSURE

We Do Not Sell Your Information: We will never sell, distribute, or lease your personal information to third parties for their direct marketing purposes.

Third-Party Sharing (Limited): We only share your information with third parties when:

• Necessary to fulfill your request (e.g., payment processing, appointment scheduling)
• Required by law or legal process
• You have explicitly given us permission
• It is necessary to protect our legal rights or the safety of our patients

Third-Party Partners: We may share information with trusted partners who assist us in operating our website, conducting business, or servicing you, provided they agree to keep this information confidential and use it only for the purposes we specify.

Your Consent: We will not use your information for purposes other than those outlined in this policy without obtaining your explicit consent.

6. YOUR PRIVACY CHOICES AND CONTROL

You have the right to:

• Access: Request details of the personal information we hold about you
• Correction: Ask us to correct any information that is inaccurate or incomplete
• Deletion: Request that we delete your personal information (subject to legal obligations)
• Opt-Out: Stop receiving promotional communications or marketing materials at any time
• SMS Opt-Out: Text STOP to [Insert SMS Short Code/Dedicated Mobile Number] to unsubscribe from SMS messages

How to Exercise Your Rights:

Contact us using any of the following methods:

• Email: acms2020@gmail.com
• Phone: (810) 420-0801 (Marine City) or (248) 217-9070 (Auburn Hills)
• Mail: American Chiropractic Medical Services, 621 Chartier Rd B, Marine City, MI 48039

Opt-Out of Marketing Communications:

• If you have previously agreed to receive promotional emails or marketing communications, you may change your mind at any time by:
  • Clicking the "unsubscribe" link in any promotional email
  • Contacting us directly using the contact information above
  • Texting STOP to [Insert SMS Short Code/Dedicated Mobile Number] for SMS messages

Direct Marketing Preferences: When filling out forms on our website, you may indicate that you do not want your information used for direct marketing purposes. We will honor your preference.

7. COOKIES AND WEBSITE TRACKING

What Are Cookies? A cookie is a small file placed on your computer's hard drive that helps us recognize you when you visit our website. Cookies allow web applications to respond to you as an individual and tailor their operations to your needs, likes, and dislikes.

How We Use Cookies:

• Traffic Analysis: We use cookies to identify which pages are being used, helping us analyze web traffic and improve our website
• User Preferences: Cookies help us remember your preferences and customize your experience
• Session Management: Cookies may help you avoid logging in repeatedly
• Statistical Analysis: We use cookie data for statistical purposes only; data is removed from the system after analysis

Your Cookie Choices: You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. Please note that declining cookies may prevent you from taking full advantage of certain website features.

Third-Party Cookies: Some of our business partners (such as advertisers or analytics providers) may use cookies on our site. We do not have access to or control over these cookies. We encourage you to review their privacy policies.

8. SECURITY

We are committed to ensuring that your information is secure. To prevent unauthorized access or disclosure, we have implemented suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online and offline.

Security Measures Include:

• Encryption: Sensitive information sent online is protected using encryption technology
• Access Controls: Only employees who need access to your information for specific job functions (such as billing or customer service) are permitted to access personal information
• Physical Security: Computers and servers where we store personal information are kept in a secure location
• Offline Protection: Your information is protected both online and offline through secure procedures

Limitations: While we take reasonable steps to protect your information, no security system is completely secure. We cannot guarantee absolute security of your data.

9. LINKS TO OTHER WEBSITES

Our website may contain links to other websites of interest. However, once you leave our site using these links, we do not have control over those other websites. We are not responsible for the protection and privacy of any information you provide on third-party sites, and those sites are not governed by this Privacy Policy.

We encourage you to exercise caution and review the privacy statement of any website before providing personal information.

10. SURVEYS AND CONTESTS

From time to time, our website may request information through surveys, contests, or feedback forms. Participation in these surveys and contests is completely voluntary. You may choose whether or not to participate and share information. Any information collected through surveys will be used in accordance with this Privacy Policy.

11. DATA SUBJECT RIGHTS

Access and Correction: You may request details of the personal information we hold about you. To request a copy of your information, please contact us using the information provided below. A small fee may apply under applicable data protection laws.

If you believe that any information we are holding about you is incorrect or incomplete, please contact us as soon as possible. We will promptly correct any information found to be inaccurate.

Right to Be Forgotten: Subject to applicable law, you may request deletion of your personal information. We will honor such requests unless we are required by law to retain the information.

12. CHILDREN'S PRIVACY

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will delete such information promptly.

13. POLICY CHANGES

American Chiropractic Medical Services may change this Privacy Policy from time to time. We will update this page with any changes and indicate the date of the last update. You should check this page periodically to ensure that you are happy with any changes. Your continued use of our website and services following the posting of changes constitutes your acceptance of those changes.

14. CONTACT INFORMATION

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

American Chiropractic Medical Services

Marine City Location: 621 Chartier Rd B Marine City, MI 48039 Phone: (810) 420-0801 Hours: Monday, Wednesday, Friday 10am–1pm & 3pm–6pm

Auburn Hills Location: 32 S Squirrel Rd Auburn Hills, MI 48326 Phone: (248) 217-9070 Hours: Tuesday & Thursday 11am–6pm

Email: acms2020@gmail.com

Data Subject Access Requests: If you would like to request access to, correction of, or deletion of your personal information, please contact us using the information above. We will respond to your request within 30 days in accordance with applicable law.

15. GOVERNING LAW

This Privacy Policy and our privacy practices are governed by the laws of the State of Michigan, without regard to its conflict of law provisions.

Your privacy matters to us. Thank you for trusting American Chiropractic Medical Services with your information.